The Important Of Marketing Your Restaurant In 2021

The Important Of Marketing Your Restaurant In 2021

In 2021, restaurant marketing will be more important than ever

In today’s digital marketing world, social media advertising dominates the landscape, with Facebook being the leading social network channel for reaching the largest audience. There are many restaurant owners who simply boost their posts on Facebook instead of using tools or content ideas to better reach their specific target audiences. Take your restaurant marketing strategy to the next level with these 5 Facebook ad trends.

Make More Video Content

Restaurant marketers have always used pictures since they are easy to create, take up little storage space, and they can be used to advertise for quite some time. Video should be incorporated with them as well. There are more Facebook users watching videos than ever before, and the number just keeps increasing. Your potential customers may be watching more videos, so you should move your advertising to video as well.

This will increase audience engagement for your restaurant and you’ll be able to show off what it has to offer and what it has the potential to accomplish. The advertisement for Moe’s ‘Putting Microwaves In Their Place’ is a good example of captivating video.┬áTheir title screen grabs the user’s attention in the first three seconds by telling them “Don’t try this at home, in a field, or anywhere.” Microwaves are then dragged across fields, dropped from helicopters, and blown up into little pieces. In this video, the viewer is entertained from beginning to end, which keeps them watching. Additionally, it is an excellent advertisement for Moe’s, who is using its superiority as a restaurant to make its point.

Use Your Awesome Food As Content

Nonetheless, pictures hold a lot of value. Restaurant pictures are doubly important because they can express a thousand words in just a few seconds. The best advertisement for your restaurant can boast great ambiance, live music, prime location, and special deals, but if the food does not look appealing, then you will probably lose customers. It’s the quality of food that leads to diners’ trust in QSR brands, and posting a picture of a tasty plate of your food may help you to stop a potential customer from scrolling past your ad. Facebook photo posts are 120% more engaging than those without.

When diners see your ad, they will find their mouths watering as they will see beautiful food photos. It doesn’t have to be expensive to invest in your images. A good photo can be taken with your iPhone if you take some extra time to edit it.

Write Mouth-Watering Copy

In speaking of mouthwatering, don’t let text pass you by when you are trying to gain a potential customer’s interest. During your copywriting process, you must strive to differentiate your stack of pancakes from the one sold down the street. To convince customers to dine with you, show them exactly what they’re going to miss if they don’t do so.

Describe your menu item as specific as possible, and avoid filler words like ‘delicious,’ ‘crispy,’ and ‘rich.’ Indicate how it was prepared, the ingredients it contained, and other unique features it had. If in doubt, dust off your thesaurus and see what juicy captions you can craft for a slow-cooked dish. ‘Blackened on a cast iron grill’ sounds more inviting than a generic ‘mouthwatering.’

When diners see your ad, they will find their mouths watering as they will see beautiful food photos. It doesn’t have to be expensive to invest in your images. A good photo can be taken with your iPhone if you take some extra time to edit it.

Create Look-A-Like Audiences Using The Facebook Pixel

Facebook Pixel allows you to track and optimize Facebook ads by collecting data on conversions. A line of code on your website allows you to create targeted audiences for remarketing, remarket to people that have already taken action on your website, and create lookalike targets when designing campaigns.

Lookalike audiences are exactly what they sound like. Audiences that look like the original audiences. The lookalike algorithm finds similarities among people in your source audience (which is gathered by Facebook Pixel) via common characteristics (such as demographics or interests). Your ad is then shown to a similar or similar-looking audience to your current customer base.

Leverage Dynamic Facebook Ads

Using dynamic ads, you can automatically promote your inventory on your website or somewhere else in the internet to users who are interested in what you have to offer. Facebook ads look like regular single image, carousel, or collection ads; however, instead of creating an ad for each item you promote, you create a template in which images and details of items you want to advertise are automatically taken from your catalog.

A dynamic ad can also mean that it is interactive. You can make an advertisement that looks like one of your most popular meals, and Facebook users can interact with it. It shows off your best dishes and encourages interactions, boosting potential customers.

A great Facebook advertising campaign all comes down to targeting the right audience and sending the right message at the right time. Although learning how to effectively advertise on Facebook may seem daunting at first, there’s no need to try and figure everything out all on your own. Your advertising strategy can be set up and running with our assistance, and we can make sure that your ad dollars are being used wisely.

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