Amara Wellness Spa
$19K+ Revenue Generated
823% Return On Ad Spend
Amara wanted to generate more leads at a lower cost per result.
Reaching The Right Audience
Because of our strategy we understood their audience from our first month of running ads and collecting data making it easier for us to show our ad to the ones most likely to convert. This was females between the ages of 27–55 living within 10 miles of their location. We further narrowed their audience by targeting ads to people who were interested in spa, beauty and wellness.
We discovered that using a beauty influencer or an actual client as opposed to stock photos in the ads increased our engagement and lowered our CPM. Also making sure the creative was optimized for mobile helped drive strong results as 76% of the leads came from mobile.
Engaging Their Prospect
Engaging with the ad took people to a custom built landing page, which collected their treatment preferences, allowing the Amara customer support team to follow up with tailored communications, provide service recommendations and nudge them to book an appointment. Amara also partnered with Vagaro, a customer support platform, which allowed its sales agents to respond to customer requests across different channels.
Take people from click to customer.