Amara Wellness Spa

Case Study

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Success Story

Amara was able to provide it's customers an easy and convenient way to get information about its offerings and book appointments, Amara Wellness Spa used a lead generation campaign, which increased qualified lea leads by 3.5X while also reducing cost per result. In their first 90 days on our starter system they were able to generate 567 leads for a $99 introductory offer.

567 Leads

$19K+ Revenue Generated

823% Return On Ad Spend

Their Goal

Amara wanted to generate more leads at a lower cost per result.

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Reaching The Right Audience

Because of our strategy we understood their audience from our first month of running ads and collecting data making it easier for us to show our ad to the ones most likely to convert. This was females between the ages of 27–55 living within 10 miles of their location. We further narrowed their audience by targeting ads to people who were interested in spa, beauty and wellness.

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Eye-Catching Creative

We discovered that using a beauty influencer or an actual client as opposed to stock photos in the ads increased our engagement and lowered our CPM. Also making sure the creative was optimized for mobile helped drive strong results as 76% of the leads came from mobile.

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Engaging Their Prospect

Engaging with the ad took people to a custom built landing page, which collected their treatment preferences, allowing the Amara customer support team to follow up with tailored communications, provide service recommendations and nudge them to book an appointment. Amara also partnered with Vagaro, a customer support platform, which allowed its sales agents to respond to customer requests across different channels.

Our Solution

Take people from click to customer.

Month 1

Focused on traffic and brand awareness campaigns in order to find the most receptive audience.

Month 2

Focused on conversion and serving ads to people in our audience criteria from Month 1's data

Month 3

Focused on retargeting, custom audiences, and lookalike audiences

Recap

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This test was quite successful for us and provided valuable insight and analytics that we can use to run more lead generation campaigns. We are actively working with our agency partners to implement long-term campaigns that utilize lead gen.

Carolyn T. Owner of Amara Wellness & Spa